Why sponsor

Cost is the only thing keeping most UAE schools out

The barrier to entry for FIRST® LEGO® League is not interest and it is not ability. It is the kit, the registration and the transport to the event. Sponsorship removes exactly that barrier, for a specific named school, in a season you can measure.

For organisations with UAE CSR, Emiratisation or national-innovation commitments, this is direct, visible and easy to report on: students, schools and hours, in a programme with three decades of evidence behind it.

Sponsors also get something less obvious — a genuinely good day out for their technical staff. Engineers who judge or referee tend to ask to come back.

110+
Countries
679k+
Participants
6–16
Ages reached
3,700+
Events worldwide

Sponsorship levels

Four ways in

Packages are indicative and can be shaped around what you actually want out of it. Investment figures are shared on request.

Title level

Season Partner

  • Naming presence across the UAE season
  • Logo on all event branding and the season page
  • Speaking slot at the national final
  • Team sponsorship for up to 10 underserved schools
  • Employee volunteering and judging places
  • Season impact report and photography rights
Regional level

Event Partner

  • Named partner of a UAE regional event
  • Logo on event signage and the awards backdrop
  • Exhibition space at the venue
  • Team sponsorship for up to 4 schools
  • Employee volunteering places
School level

Team Sponsor

  • Sponsor a named school team for the season
  • Logo on the team's pit board
  • Kit, registration and travel covered for that team
  • Direct updates from the team you support
Goods or services

In-kind Partner

  • Venue, catering, transport, printing or AV support
  • Recognition matched to the value contributed
  • Volunteering places for your staff

Start a conversation

Tell us what you want to achieve

We will come back with a package proposal, the numbers, and what recognition looks like in practice.

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FIRST LEGO League

Official UAE programme

ATLAB Trading LLC is the official organiser of FIRST® LEGO® League in the United Arab Emirates, bringing one of the world’s leading STEM experiences to students across the country.